This year Tom’s of Maine is giving more than $1 million to 52 nonprofits across the country through our 50 States for Good program. We are excited to publicly announce our winners! While this news is obviously good for the nonprofits involved, we also believe it is good for our company. Before we get to winners list, here are my top 3 reasons why companies should give back.
Giving money improves employee morale
Kids. Animals. Hunger. Recycling. When Tom’s of Maine asked you, our consumers, for #OneWaytoHelp your community, you responded with thousands of ways we should give back. Those of us on the 50 States for Good team felt both humbled – and inspired.
So we decided to share the love among our own employees. This year, in addition to our 50 States for Good recipients all nominated by you, we are supporting five additional nonprofit organizations nominated by people working at Tom’s of Maine! Working for a company that gives back feels great. Helping to decide which causes that money benefits feels even better.
Of course giving back doesn’t have to be on this large a scale! Companies can also help improve employee morale through simple activities like food drives, holiday gift drives, and group volunteer activities!
Your support makes it happen
Ten years ago I joined Tom’s of Maine because I loved the simple, natural toothpaste… and the decades long commitment to giving 10% of profits to grassroots causes. I felt like I was helping nonprofits get funding just by buying toothpaste. The way Tom’s of Maine does business mirrors the way I try to live my own life! It is exciting to see that running a business and doing good are not mutually exclusive.
Of course, we couldn’t give money back if we were not taking money in. Your purchase and support of our responsible business philosophy are really what make our annual giving possible. So, 50 States for Good is as much your program as it is ours. Thank you.
Everyone can learn from our giving – including our kids
As a Mom, I’m often thinking about what the future holds for my daughter and what the world will look like for her. I’m always looking for ways to model an “other focused” perspective for Jillian – giving back, looking out for others, making decisions for the greater good– less “I” and more “We”.
The 52 nonprofits and their hardworking staffs and volunteers couldn’t be better examples of being “other focused”. Take City Growers in New York City, which is using a rooftop farm to help urban kids rethink their food and where it comes from. Or, the Literacy Leadership Project being launched by Reading Works in New Mexico, offering a peer-to-peer adult tutoring program in a high poverty area where many people don’t have a high school education. All 52 organizations provide great lessons I can bring home from my workplace and share with my daughter!
And now… here are this year’s 50 States for Good funding recipients! Organizations like these are providing critical services and building strong communities, we thank them for letting us play a part in their important work. Please take a moment to visit some of their web sites to learn more!
|Vestavia Hills, Alabama|
|Little Rock, Arkansas|
|East St. Louis, Illinois|
|New Palestine, Indiana|
|Baton Rouge, Louisiana|
|Brooklyn Park, Maryland|
|York Harbor, Maine|
|Sterling Heights, Michigan|
|St. Louis, Missouri|
|Bismarck, North Dakota|
|Concord, New Hampshire|
|Albuquerque, New Mexico|
|Charlotte, North Carolina|
|Trenton, New Jersey|
|Long Island City, New York|
|Elk City, Oklahoma|
|Warwick, Rhode Island|
|Charleston, South Carolina|
|Dupree, South Dakota|
|El Paso, Texas|
|Salt Lake City, Utah|
|Nutter Fort, West Virginia|
*One lucky winner – Play Place for Autistic Children in Sterling Heights, Michigan – was selected through a “$20,000 toothpaste tube” promotion that asked consumers to submit a valid UPC code for a chance to win funding for their favorite nonprofit.