Good Matters™ Blog

Monthly Archives: June 2011

How we do it: Simply White

Posted on June 23rd, 2011

Posted by Julie, Tom’s of Maine Senior Scientist Our Simply White toothpaste started with a challenge.  We knew that many of our consumers were interested in a whitening toothpaste, but were not surprised that most were not interested in using harsh chemicals to whiten their teeth! For example, some were concerned about possible tooth sensitivity […]

Living as a Localvore

Posted on June 9th, 2011

Posted by Sarah Dore, Tom’s of Maine consumer, Kennebunkport, Maine A few years ago I was given the book Plenty: Eating Locally on the 100-Mile Diet by By Alisa Smith, J. B. MacKinnon and was intrigued by the simplistic concept of the lifestyle. The philosophies of “less is more” and “everything in moderation” combined with […]

Bringing Back Natural Beauty in Longmont, Colorado

Posted on June 2nd, 2011

Posted by Heather, Health and Specialty Sales Representative As part of our partnership with Sheryl Crow for our Simply White toothpaste, Tom’s of Maine is sponsoring Beautification Events around the country.  I had the opportunity to participate in one on May 14th – a restoration of the St. Vrain Greenway riparian area.  For this event, […]