Good Matters™ Blog

Posted on September 4th, 2012

Life is Good Playmakers heal children through play

Posted by Steve Gross
Founder and Chief Playmaker, Life is good Playmakers

The Life is good Festival fast approaches – it takes place on September 22-23 this year, and once again we take over beautiful Prowse Farm in Canton, MA, just outside of Boston. The festival is not only the year’s best outdoor celebration of great music, food and fun for all ages, it is also the single largest fundraiser of the year for our nonprofit organization, the Life is good Playmakers. With the funds raised, we can make great things happen for children all year round.

The Life is good Festival is more than great fun. It’s powerful. We feel that power every time good and generous people come together to make a positive difference. Nothing big and worthwhile can be accomplished alone. There is a deep satisfaction in joining hands with generous and committed partners like Tom’s of Maine to make it all work and thereby enable us to advance our work on behalf of kids.

In fact, effective partnership is at the heart of our work. Our mission is to help children overcome poverty, violence and illness by partnering with frontline professionals – such as teachers, social workers and child life specialists – who dedicate their lives to caring for them. Playmakers use the power of play to build healing, life-changing relationships with the children in their care and have partnered with over 3,500 frontline professionals who care for over 209,000 children each year across the United States and in Haiti.

The Playmaker approach is designed to address what the Center for Disease Control and Prevention has called the single greatest health crisis facing America’s children: exposure to early childhood trauma. Our staff’s expertise is in the impact of trauma on the cognitive, social, emotional and physical health of children and on the use of what we call playful engagement to help heal and strengthen children.

We are excited to be advancing a new understanding of play’s essential role in the health, education and well-being of children, especially our most vulnerable young people. By helping early child care centers, hospitals, schools, foster care and adoption programs, and residential care facilities to put playful engagement into practice, we are helping to create more effective and inspiring systems of care and education that ensure all children grow up feeling safe, loved and joyful.

We hope you’ll want to learn more about the Life is good Playmakers and to join us for an amazing weekend of music, fun and fundraising at the 2012 Life is good Festival on September 22-23. Together we can celebrate the power of community and make a big, positive difference in the lives of children.

For more information about the festival and to buy tickets go to Lifeisgood.com/festival.

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