Posted by Rob, Brand Manager of Citizen Engagement
What’s the big deal about natural toothpaste, anyway?
I remember when I first learned about Tom’s of Maine toothpaste. I was in my early 20’s and working as a camp counselor. One morning I was brushing my teeth with a random tube of toothpaste when one of my campers walked in. I clearly remember the toothpaste he had in his hand – the distinctive crumpled tube, the picture of the herbs, and the big “Tom’s” standing out in the logo. I also remember him looking at my tube, raising an eyebrow, and shaking his head a little.
My immediate reaction was to wonder “what the heck is THAT all about?” I mean, toothpaste is toothpaste, right? I didn’t convert to Tom’s at the time, but the fact that a teenager had formed such a strong connection to his toothpaste didn’t fail to leave an impression.
It took few more years before I did convert to Tom’s, but it wasn’t really the toothpaste that made me do so. I was working in the nonprofit sector and had begun learning about Tom’s socially responsible business practices. The idea that a toothpaste company had such a strong commitment to giving back to communities was really appealing to me. So it was Tom’s partnership with the Jane Goodall Foundation that hooked me, but it was Cinnamint Toothpaste that kept me hooked! I didn’t need time to get used to the flavor of Tom’s – I immediately loved the refreshing natural flavors, and the fact that the product didn’t leave that weird cloying aftertaste I experience with artificial sweeteners like saccharin.
I’ve worked for Tom’s of Maine for 12 years now, and I’ve learned that there are a lot of reasons why someone might choose a natural toothpaste over a more conventional one. Some people are looking to avoid artificial sweeteners, preservatives and dyes. Others want to avoid fluoride, and are appreciative that companies like ours offer fluoride free toothpaste. Others (like me) care more about the company’s business practices – such as the fact that our products are cruelty free, and that we give 10% of what we earn to community organizations. And still others are just plain sick of mint, and like the diversity of flavors – like ginger and fennel and orange – that you can find in natural toothpastes.
Whatever your reasons for picking a natural toothpaste, we are always grateful when you pick Tom’s. And we hope you know you can always count on a few things from us. You’ll never find artificial sweeteners, flavors, preservatives or dyes in Tom’s toothpaste. We’ll keep providing you with fluoride free toothpaste options so you’ll have the ability to choose what is right for you. We’ll keep giving 10% of what we earn to community organizations. And we’ll keep offering some more exotic flavors for you to choose from, like fan favorite Gingermint Propolis & Myrrh.
And we’ll always listen to what you have to say! Is there anything you think we can do to better meet your needs for a natural toothpaste? Let us know.
Because believe us… we definitely understand if you think natural toothpaste is a pretty big deal!