As a company, Tom’s of Maine is dedicated to creating a safe, sustainable product on which families can depend. It’s not just a company, however; it’s also a community of like-minded people who believe in the importance of leading an eco-friendly life.
Meet Paul Jessen
As the brand manager of innovation at Tom’s of Maine, Paul Jessen is one of those community members. Long before he joined Tom’s of Maine, Jessen dreamed of having a job where he could create products that have a positive impact on the world, within a socially responsible company. “My favorite part of working at Tom’s is the passion and energy that comes from people working together around a values-centered mission,” says Jessen. “We’re intrinsically motivated to work for Tom’s and always working to make ourselves better!”
Although he first discovered Tom’s of Maine in 1999 when his “uber-crunchy sister” brought an aluminum tube of Tom’s toothpaste along on a visit, it wasn’t until he was shopping for his own family that Jessen became a customer. “I didn’t buy Tom’s myself until 10 years later, when buying the first tube of toothpaste for my baby daughter.” These days, he’s an avid Tom’s employee and consumer, with a particular fondness for the soap. “I’ve always loved our fantastic bar soap product, and now that I’ve personally had a hand in developing our new bar soap line to dramatically reduce the packaging waste, I love it even more!”
Living An Eco-Friendly Life At Home
Jessen brings to his home life the same eco-friendly values that are behind the sustainable, lower-waste products. “In my household, we’re always making small changes to live a more sustainable lifestyle, from growing our own produce, to raising our own chickens, to insulating our attic and installing a new furnace that burns renewable Maine wood pellets instead of oil,” Jessen explains.
As well, Jessen and his wife have worked hard to build an eco-friendly family environment with their two kids, whom he describes as already “pretty fierce defenders of the earth.” Recycling and composting are an ingrained part of their routines at school, and Jessen reinforces those practices—and the reasons behind them—at home.
A Word of Advice
He understands that the transition to a more sustainable lifestyle can be challenging, and for readers trying to live a more eco-friendly life at home, he recommends starting with composting. “We’ve learned through our office transition to a Zero Waste system that compostable waste makes up over half of a typical household’s waste by weight,” Jessen explains. He adds that getting started is surprisingly easy. You can begin by collecting food waste and soiled paper like tissues and paper towels and adding this waste to a bucket with tight-fitting lid, or to a small pile in your backyard. If you’re lucky enough to have a compost pickup program like Tom’s of Maine has at work, just take it out with your trash and recycling. There are plenty of ways to help save the planet, and it’s OK to start small as long as you start somewhere!
In addition to being a big proponent of composting, he was also part of the team that implemented the Zero Waste program in the Tom’s of Maine Kennebunk, Maine offices. You can set up your own box at your company or neighborhood, if interested.
What are some ways you exhibit Tom’s of Maine’s eco-friendly values in your personal life? Share your thoughts with us on Twitter!
Image source: Paul Jessen
This article was brought to you by Tom’s of Maine. The views and opinions expressed by the author do not reflect the position of Tom’s of Maine.